History[ edit ] eharmony's original logo, used until August 20, In JulyNeil Clark Warren came out of retirement to become chief executive officer. Eharmony also stated they reject anyone under the age of 60 who has been married more than dating eharmony reject times, or who fails their " dysthymia scale", testing as having a depressed disposition. Olsonan attorney for eharmony, said that even though the company believed the complaint was "an unfair characterization of our business", it chose to settle because of the unpredictable nature of litigation.
The company, which did not admit wrongdoing, agreed to allow access to both its gay and straight dating sites with a single subscription, to display its gay dating services more prominently and to establish a settlement fund to pay people who can show they were harmed by the company's policies. The author hypothesizes that, since eharmony's questionnaire and high cost of membership deter people who are interested in casual dating, eharmony's members are more likely to be interested in a long-term relationship.
When the ASA asked for evidence supporting eharmony's claims that their scientifically proven matching system increases the odds of finding love, eharmony was not able to provide any.
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You're separated or married. You're too young. You've tried marriage too many times.